Made to Stick

Written by brothers, and, yes they mention that one is a Stanford professor of behavioral science and the other did research at Harvard.

Kinda like Gladwell, only they did some of their own research. Good insights into communication mechanisms that allow you to get folks to remember what you said.

The most important parts seem to be that we must keep in mind the core message, sometimes we confuse ourselves and secondly, make it specifically simple.

Anyway, a good read.